Aired: November 01, 2008

Information: James is comfortable in Vancouver but Charles is snowed in, in northern Quebec. James and Charles discuss shopping online and the current concerns with the economy. Year over year the increase in online shopping has held steady over the last few years. James believes that online shopping will still be healthy this year. James talks about the use of the Internet and the U.S. election process as it moves towards the day of the election. Traditionally the end of November is when the holiday shopping spree gets started. James talks about the PAD technique and the super boot camp students and how they have fared recently – in particular he talks about the HalloweenAlliance.com website. The PAD technique is a process and about an ongoing relationship. You have to earn the trust of the webmasters/owners who you are talking to. James and Charles talk about how the anchor text in an article links back to his own site. James explains Google analytics as they relate to the use of the PAD technique and links to particular pages and how that can effect page rank. Currently Kit Car Connection is just under 10000 visitors per month. James talks about ad clicks and how analytics can tell you which pages are doing well and how to interpret and improve clicks. The Super Boot Camp is available to Buzz listeners at $147.00 a month for 4 months for a 5 month program which includes live Q&A twice a month.

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