Aired: November 15, 2008

Information: James and Charles are talking about Epilepsy Mom’s and how to spruce up your sites for the Xmas season. The US has elected a new president and James talks about the headlines in the London times that the economy has had a downturn but Internet retailers are seeing an increase in sales. James talks about the Internet and President Elect Obama’s effective use of the Internet and email to continually keep in touch with voters. James talks about how he has been receiving emails from American politicians and how in tune with the times the process is. Matthew, James’ graphics designer, was talking with James about how he has yet to feel the effects of the economic downturn. Charles predicts that James’ sites and his student’s sites should expect an upturn in business because it makes more sense cost wise. In the meantime Circuit City has gone into Chapter 11. James talks about his first experience making an online purchase on the spur of the moment which contributed to his belief in the power of Internet marketing and affiliate sales. James and Charles talk about Epilepsy Mom’s and how Arlene is really starting to have an impact on people’s lives and the time that Arlene spends to run the site. James and Charles talk about the different types of sites which you can build as affiliate marketing sites. The approach to both is similar in terms of creating the site. The manual does not cover as much as the 26 week boot camp but the boot camp does cover off a lot of more current aspects like pod casting. James talks about some of the affiliates Arlene has been using on her website in addition to selling her own e-book. James talks about tweaking product pages for your website. Things really take off after U.S. Thanksgiving. You must make sure you have a copy of your pages the way they are today so before you make any changes make certain you have the original version of the page before you make the change. Take a look at the creative and specials being offered by your merchants and what they have to help make your pages convert better. On a page that is ranking well try not to make changes to the text. James talks about the best positioning of ads on a page.
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