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Aired: November 6, 2006
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"Brian Littleton, President of ShareASale.com,
Talks to James About the Company’s Growing 2,000+ Merchant
Database and Offers Advice on Choosing a Topic"
 Whether
you’re new to the affiliate marketing arena and looking to get your feet wet
or you’ve been around for a while and just looking for some great insider’s
secrets, tips and tools you can use to jump-start your online efforts, this
coffee talk has something for you!
You’ll hear from James and Brian Littlejohn ShareaSale.com as they share a
cup of coffee and talk about the pay-per-click model, why this model works
so well for small and emerging businesses, and how affiliates can use this
model to meet the needs of these merchants or businesses, while
simultaneously achieving their own financial goals.
 The two first met in 2004 at the Affiliate Summit, on a cruise ship in route
to Halifax, Nova Scotia. As they discuss in this latest Coffee Talk, the
affiliate industry has grown and evolved over these last two years and is
now providing revenues for affiliates and merchants within every niche and
in every geographic location.
Listeners will even learn a bit about ShareaSale’s database of more than
2,000 merchants (and tens of thousands of products) and how it was built to
cater to today’s small businesses, allowing affiliates to make the most of
its third party tracking system and infrastructure, effectively bridging the
gap that exists between affiliates (publishers) and advertisers (merchants).
As a former web developer and designer, Brain has unique insight into the
affiliate industry and explains how ShareaSale.com technology is actually
the result of a previous client’s needs, expressed to Brian back in 1999.
Learn why traditional advertising means (such as print and broadcast) are no
longer optimal for small- to medium-sized businesses and how you can use
this to your advantage as you provide merchants of your choice with
additional revenues of product sales through your own website.
As Brian explains to James, networks such as ShareaSale.com free merchants
and affiliates up to do what they do best. In the case of the merchant, this
is proving valuable products and an ecommerce solution that works. In the
case of the affiliate, this is providing the merchant with performance-based
advertising, through which the affiliate is paid for every sale made through
their website, creating a unique win-win situation that can be highly
profitable for both.
Learn how to also find sub-niches within the larger online niches (such as
credit cards, flowers, etc.) and how to cash-in on these “second” markets.
James and Brian also discuss keyword search and suggestion tools and by the
end of this Coffee Talk, you’ll have the motivation, insight, and tools
needed to make your affiliate dreams a bottom-line reality.
To access the full interview, choose your preferred format:
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For more information, or to join the ShareaSale affiliate network, visit
www.shareasale.com.
About James Martell
 James
Martell, a successful affiliate marketer and natural search
expert has published many dozens of sites over the years, and uniquely
derives most of his traffic through natural search at the major search
engines. James shares this knowledge with other webmasters in the THIRD
EDITION of his highly acclaimed Affiliate Marketers Handbook - "2006", his
twice monthly Affiliate Buzz audio newsletter and his online
Affiliate Marketers BootCamp where he holds classes via the Internet. James
resides in a seaside community south of Vancouver, BC Canada with his wife
Arlene and four children, Adam, Justin, Shelby and Victoria.
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