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Aired: December 30, 2006
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"If You Need Help Developing Content for Your Site,
Listen-In as James Talks to Award-Winning Copywriter Kellie
Fowler"
 In this edition of Coffee Talk, James catches up with award-winning
copywriter Kellie Fowler. Kellie owns DotComCopy.com and regularly provides
content for Webmasters worldwide (including James). The two talk about the
importance of creating content that delivers value to a site visitor and
Kellie shares with James the step-by-step process she goes through to
develop articles, headlines, even unique stories for website pages. Before
concluding, they also talk about press releases – sharing writing and
distribution secrets with listeners.
 If you’re a Website owner, you’ve undoubtedly been faced with the agony that
comes when you know it’s time to write content for your pages and you find
yourself staring at a blank computer screen, not sure what to do next. Fear
not; even the best writers face this, which is why it is commonly referred
to as “writer’s block.” Just ask freelance copywriter Kellie Fowler. As she
tells James, coming up with unique story lines that will serve to pique a
reader’s interest and prompt a sale can be a bit tricky, but it is certainly
something every Webmaster can do with a bit of guidance, which is offered in
this candid Coffee Talk.
Kellie,
who owns DotComCopy.com, which provides content packages and content
subscription services to Webmasters, talks to James about how she approaches
writing projects and how she conducts research for the content she provides
for site pages like the home page and product pages, articles, press
releases, newsletters and Blog posts. In fact, you may be surprised to know
that the research phase often takes her longer to complete than the actual
writing.
The two also talk about the need to make a site’s content unique and
valuable and Kellie shares insider secrets on how to best do this. They even
touch on keyword use and Kellie explains how she uses keywords so that they
are as appealing to the reader as they are to the search engines.
Additionally, James tells listeners about “brochure-ware” (which you will
surely want to avoid) and the two spend some time talking about the process
behind crafting content that is written in a natural style and can be
counted on to convert.
If you’re a webmaster, you know that the key to a high-ranking site is
content, making this is another Coffee Talk you don’t want to miss.
To access the full interview, choose your preferred format:
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For more information, visit
www.dotcomcopy.com.
About James Martell
 James
Martell, a successful affiliate marketer and natural search
expert has published many dozens of sites over the years, and uniquely
derives most of his traffic through natural search at the major search
engines. James shares this knowledge with other webmasters in the THIRD
EDITION of his highly acclaimed Affiliate Marketers Handbook - "2006", his
twice monthly Affiliate Buzz audio newsletter and his online
Affiliate Marketers BootCamp where he holds classes via the Internet. James
resides in a seaside community south of Vancouver, BC Canada with his wife
Arlene and four children, Adam, Justin, Shelby and Victoria.
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