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Aired: February 22, 2007
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"Audio Expert Mark Lindsey and James Agree: Adding
the Power of Sound to Your Site Can Increase Conversion"
 Mark
Lindsey, owner of PrimaryElements.com joins James for a Coffee Talk that
listeners are sure to benefit from, with topics such as why to use audio on
your site, how to use audio on your site and the pros and cons of hiring a
professional or doing it yourself discussed.
Learn how this fellow work-from-home expert has turned his home into a
professional recording studio and the many cost-effective, high performance
solutions he can provide for you.
 As he tells James, the audio industry as it pertains to the Net is “just
warming up and is really still in its infancy,” with new uses for audio
developing regularly.
If you’re wondering if you can make audio work for your site, consider the
reasons Lindsey brings to light in this engaging and informative Coffee
Talk, including:
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Audio helps to keep your site’s visitors on the page
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Audio establishes a personal connection with your visitor
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Audio helps to build trust with your visitor
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And,
when used correctly, it enhances what’s already on your site’s pages
Convinced you want to give audio a try, but not sure how to implement audio
on your website’s pages? Listen in as Lindsey offers great suggestions and
points to the phenomenal success of James’ own audio newsletter, the Buzz,
which has been around since May 2003, as a shining example of how to use
audio to your advantage.
Of course, the two agree on the need to create audio that is valuable to
your target audience, with the same rules applying to audio that apply to
content development for, as James explains, audio is simply another form of
content – one your visitors are sure to appreciate.
You will also learn how adding music to your audio files can have a calming
effect on your site’s visitors and how it “breaks the sterile nature of the
Web,” making it a great resource for affiliates to use.
To access the full interview, choose your preferred format:
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Download
For more information, visit
www.primaryelements.com.
About James Martell
 James
Martell, a successful affiliate marketer and natural search
expert has published many dozens of sites over the years, and uniquely
derives most of his traffic through natural search at the major search
engines. James shares this knowledge with other webmasters in the THIRD
EDITION of his highly acclaimed Affiliate Marketers Handbook - "2006", his
twice monthly Affiliate Buzz audio newsletter and his online
Affiliate Marketers BootCamp where he holds classes via the Internet. James
resides in a seaside community south of Vancouver, BC Canada with his wife
Arlene and four children, Adam, Justin, Shelby and Victoria.
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